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As part of this project, AMPLYFI has been exploring how AI can be used to surface, validate and present newsworthy content for journalists.


Phase 1 of the project was set out to fully understand the pain points within the industry - what challenges do journalists face in their day-to-day jobs in terms of researching data.


By fully understanding the problems faced by journalists, we'd be in a much stronger position to scope out the technology required for Phase 2 of the project.


In this webinar we'll discuss:


  • How we used the 'A day in the life of....' approach
  • Understanding the existing tech landscape in media
  • Human and machine biases
  • Breaking Vs Investigative journalism - can we service both?
  • What AI-based technology are we going to build in Phase 2

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