PR 101: How to supercharge your brand & backlinks

Join Daniel Cook and Martyn John Directors of international Digital PR agency Good Brothers, as they guide you through how to break into media, pitch journalists and secure top tier links, regardless of your organisations size

With a background in fintech PR and Digital, Martyn & Dan are multi-award winning, previously worked in-house at one of the UK's largest fintech brands, and now work with a range of UK & US businesses creating communication strategies and securing them top tier coverage and links.

Good Brothers work has seen brands of all sizes regularly featured in outlets such as The Financial Times, BBC, Mashable, Daily Mail, Telegraph, The Mirror, The Guardian, The Independent, NME, AOL and more.

In this workshop, Dan and Mart will show you how to cut through the busy news agenda to land top tier media coverage and links to drive brand awareness and supercharge your SEO.

The workshop will cover areas such as how to write an effective press release, how to pitch media, how to navigate the news cycle, and how to create and plan campaigns which cut through the noise and get results.

Good Brothers transparent approach to PR and Digital Outreach practices will demystify PR and give you practical steps on how to increase your brand visibility on a budget and is perfect for start-ups and emerging companies looking to grow their presence.

This workshop is perfect for:

• CEO's wearing multiple hats in their businesses who want an edge on their comms
• New businesses or those currently seeking investment and who want larger exposure for their funding round
• Copywriters or general marketing practitioners looking to explore PR
• PR execs both in-house and agency looking to grow their skills
• Traditional PR's looking to learn more about sustainable link building practices
• PR's struggling to break through the Covid-19 news agenda

Featuring step-by-step guides, and interactive format and dedicated Q&A, the workshop is a great opportunity to get top tips and honest PR advice totally sales free as part of Wales Tech Week through Technology Connected.