Using Paid Ads to Grow Your Brand in 2020

Many brands are still seeing paid ads as either an afterthought in their overall marketing strategy or using it more to push sales ads rather than pull potential customers to their brand. Or maybe you think that no-one clicks on the Ads as Brands are paying to be there and may not have 'earned' the right to be there. Well, it's time to think again as clicks on paid search listings beat organic clicks by nearly a 2:1 margin for keywords with high commercial intent.

During this session, Will Roberts - founder and Managing Director of WebBox, is going to run through some quick-fire tips, strategies and targeting methods to help grow your brand's presence in 2020 using paid ads.

We will discuss various channels, including but not limited to, Google, Facebook, Instagram and LinkedIn, to consider the pros and cons of each platform and how they differ.

We will make time for questions following the talk, so don't be shy!