James has been working in the entertainment industry for the past 16 years. It all began in 2008 with James appearing on ITV's The X Factor. James successfully reached the final 24 contestants and said his goodbyes at the judges houses stage in St Tropez where he sang in front of millions of viewers for his Mentor Danni Minogue.

Without having much TV coverage through the X Factor series James had to face the tough reality of doing it the hard way. He began in the pubs & clubs around South Wales. This slowly progressed to being asked to perform at many private events such as Weddings, corporate engagements & special occasions.

He looks back on those days as a blessing. That's where James understood the value of learning his craft in dealing with different audiences, and gave him the foundations of being resilient in a very difficult industry.

He now performs regularly as guest entertainer on Cruise-Liners & has become one of the Star names in Warner Leisure Hotels performing regularly with his 10-piece band.

In 2014 James auditioned in front of world-Renowned record Label 'Decca Records'.

They were looking for a new voice for Wales and James was 1 of 4 selected to work with them on the S4C series  'Llais I Gymru' (voice for Wales)

James made his Pantomime debut in 2019 sharing the stage with one of Wales's most known celebrities Owen Money in the Adult Pantomime'Buttons undone'.   

Last year in March James fulfilled a dream of his performing his Sold-Out show 'One night with you' in St David's Hall in Cardiff. Supported by a 35-piece orchestra and singers.

James lived up to his reputation by his many followers and fans. It was a performance his audience were on their feet wanting more.

James's vocal range is unique. Once you have heard & seen James perform it really is difficult to pigeonhole him as a singer. His vocal range gives him access to sing many genres. The audience are kept on their toes thinking what's coming next and the best way to describe James is he provides wall to wall entertainment.

His future is prosperous and is planning on a UK tour with his Orchestra in the near future.